We are looking for a Newsletter Specialist who will play a key role in strengthening customer relationships and increasing purchase frequency through impactful, data-driven email marketing.

You will work closely with local finnish HQ-Team, Digital, marketing operations, and creative teams to ensure consistent, relevant and high-performing communication across all customer touchpoints.

XXL is entering a new phase with Frasers Group as our new owners. This is a unique opportunity to join a company in transformation and help shape how creative production is planned and executed across multiple markets.

About the role

As our Email Marketing Specialist, you will be responsible for planning, creating, and optimizing newsletters and lifecycle communication that support commercial priorities and enhance customer engagement. You will combine creativity with analytical thinking to continuously improve performance and deliver measurable results.

Key responsibilities

• Plan, build and execute engaging newsletter and lifecycle campaigns that drive sales and customer loyalty

• Define, refine, and optimize customer segments to ensure relevant and personalized communication

• Analyze campaign performance, identify insights, and implement improvements to increase engagement and conversion rates

• Collaborate with digital, marketing operations, commercial, and creative teams to ensure brand alignment and commercial relevance

• Ensure high-quality execution, deliverability, and consistency across all email campaigns

• Stay updated on email marketing trends, tools, and best practices, and apply new learnings proactively

• Translate campaign messages and content into the local language when needed

Qualifications

• Strong performance in current role in XXL with an interest in developing skills within marketing coupled with a commercial mindset

Or

• Bachelor’s degree in Marketing, Communication, Business, or a related field — or equivalent practical experience

• Minimum 3 years of experience in marketing, preferably in digital or CRM-focused roles

• Hands-on experience planning, executing, and analyzing email marketing campaigns

Skills & Competencies

• Solid understanding of retail and eCommerce business drivers

• Experience with Voyado or similar CRM platforms is an advantage

• Familiarity with BI tools such as Power BI is a plus

• Fluent in both English and Finnish, written and spoken

Personal Qualities

• Genuine interest in sales, email marketing and customer communication

• Structured, organized, and able to manage multiple tasks efficiently

• Analytical mindset with strong attention to detail

• Clear and confident communicator

• Proactive, solution-oriented, and takes ownership of results

• Collaborative team player who enjoys cross-functional work

Why Join Us?

At XXL, you will work with strong brands and large-scale campaigns across Norway, Sweden, and Finland. You’ll be part of a collaborative and ambitious environment where you can have real impact on how creative production is structured and delivered going forward.

We offer competitive conditions, development opportunities, and the chance to shape the future of creative production in a company undergoing significant transformation.

Read more about what it’s like to work with us on our careers page: Urasivu - XXL Finland

Do you want to help build the future of XXL with us? We look forward to receiving your application via our online application form. You will be asked to upload your CV and answer a few questions – we’d love to hear how your experience and motivation can contribute to further developing XXL.

We review applications on an ongoing basis and may fill the position before the application deadline. We therefore encourage you to apply as soon as possible.

Questions?
Please contact:
Jimmie Pettersson, Head of Digital Commerce & Customer Engagement, jimmie.pettersson@xxl.se